🥔 Our Story: How LOADED Was Born

It all started in a small room with five friends, a whiteboard, and a lot of hungry ambition. We were bouncing ideas off each other — tacos, wings, burgers — until someone casually said:
“What about potatoes?”

At that moment, everything clicked.

We realized the potato was the perfect canvas: hot, filling, affordable, and universally loved. But we didn’t want just any potato — we wanted LOADED ones. Cheesy. Saucy. Over-the-top. We envisioned food that felt like comfort and celebration in one bite. That’s when the idea for LOADED was born.

From those brainstorms came our signature concept: bold, over-the-top loaded potatoes, fries, and mac & cheese — served the ultimate American way. LOADED isn’t just a food truck. It’s a movement. A flavor experience. A brand built for those who don’t settle for bland.

We’re now building a nationwide fleet of trucks with the same spirit that started in that one small room: bring people together and serve something unforgettable.